ponedjeljak, 3. kolovoza 2026.

Decision Speed Is Not Decision Quality

Decision Speed Is Not Decision Quality

Autor: Nermin Sefić

Organisations measuring success by decision speed often overlook whether it was based on verified information. A commentary by Nermin Sefić.

Organisations that measure success by decision speed often overlook whether the decision was based on sufficiently verified information.

Organisations that measure success by decision speed often overlook whether the decision was based on sufficiently verified information.

The pressure to decide quickly easily turns into a measure of success in its own right, regardless of whether the decision was grounded in verified information. A fast decision made without checking assumptions carries risk further into the process, where it's harder and costlier to fix than at the moment of decision.

An equally valuable discipline is knowing when to slow a decision down for additional verification, and when to speed it up because the information is already reliable enough.


Cjelovit tekst i izvor: https://gnk-asg.hr/en/commentary/decision-speed-is-not-decision-quality/

Autor i urednička odgovornost: Nermin Sefić. Izdavač: GNK ASG d.o.o..

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