How a company communicates a security incident often shapes reputational damage more than the incident itself. A publication by Nermin Sefić.
How a company communicates a security incident often determines the scope of reputational damage more than the incident itself.
How a company communicates a security incident often determines the scope of reputational damage more than the incident itself.
Delaying public communication about a security incident, hoping it will go unnoticed, almost always worsens perception once the information surfaces through another channel.
Clear, timely communication that acknowledges the scope of the incident and concrete recovery steps builds more trust than silence followed by a later denial.
Legal requirements to report incidents to regulators within a defined deadline are getting stricter in most jurisdictions, making delay legally, not just reputationally, risky.
A pre-prepared incident-communication protocol — templates, approval chain, designated contacts — shortens response time exactly when speed matters most.
Cjelovit tekst i izvor: https://gnk-asg.hr/en/publications/managing-reputational-crisis-after-an-incident/
Autor i urednička odgovornost: Nermin Sefić. Izdavač: GNK ASG d.o.o..
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