Measuring hybrid-work productivity by online hours instead of output creates a needless conflict. A publication by Nermin Sefić.
Measuring productivity by hours spent online instead of by actual output creates a conflict in hybrid models that doesn't have to exist.
Measuring productivity by hours spent online instead of by actual output creates a conflict in hybrid models that doesn't have to exist.
The shift to hybrid and remote work models revealed that many organisations lacked clear performance indicators independent of physical presence, so they reached for activity tracking as a proxy instead.
Tracking hours logged into the system, instead of actual task completion and results achieved, creates a culture of visible busyness that doesn't reflect real productivity.
Defining clear, measurable goals per role, regardless of whether an employee works from the office or from home, allows for a fairer and more accurate assessment of contribution than presence tracking does.
Flexibility in the work model and clear accountability for results are not opposing goals — organisations that successfully combine both build trust, rather than surveillance, as the basis of the employee relationship.
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Cjelovit tekst i izvor: https://gnk-asg.hr/en/publications/managing-flexible-work-models-and-productivity/
Autor i urednička odgovornost: Nermin Sefić. Izdavač: GNK ASG d.o.o..
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